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FIRSTCRY - Technical Analysis with Chart Patterns & Indicators

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Rating: 3.5

Last Updated Time : 19 Mar 26, 08:56 pm

Technical Rating: 3.5

Stock Code FIRSTCRY Market Cap 11,161 Cr. Current Price 214 ₹ High / Low 439 ₹
Stock P/E 176 Book Value 118 ₹ Dividend Yield 0.00 % ROCE 2.33 %
ROE 1.17 % Face Value 2.00 ₹ DMA 50 246 ₹ DMA 200 322 ₹
Chg in FII Hold -1.21 % Chg in DII Hold 0.93 % PAT Qtr 15.3 Cr. PAT Prev Qtr 28.9 Cr.
RSI 37.6 MACD -9.65 Volume 14,12,207 Avg Vol 1Wk 25,13,524
Low price 207 ₹ High price 439 ₹ PEG Ratio 3.72 Debt to equity 0.08
52w Index 2.87 % Qtr Profit Var -59.2 % EPS 1.77 ₹ Industry PE 39.7

📊 Chart & Trend Analysis: FIRSTCRY is trading at ₹214, well below its 50 DMA (₹246) and 200 DMA (₹322), indicating strong short-term weakness. RSI at 37.6 suggests oversold conditions, while MACD at -9.65 confirms bearish bias. Bollinger Bands show price near the lower band, signaling pressure but potential for a technical rebound.

📈 Momentum Signals: Volume (14.1L) is lower than 1-week average (25.1L), reflecting reduced participation. RSI and MACD together highlight bearish momentum, though oversold levels may trigger a short-term bounce.

💹 Entry Zone: Strong support lies around ₹207–₹215. Accumulation near this zone offers risk-managed entry.

💰 Exit Zone: Resistance levels are ₹246 (50 DMA) and ₹322 (200 DMA). A breakout above ₹322 would confirm reversal and open upside toward ₹360–₹400.

🔎 Trend Status: The stock is consolidating with bearish bias. Sustained move above ₹246–₹322 backed by volume is required to regain bullish momentum.


Positive

  • Strong ROCE (2.33%) and ROE (1.17%) show improving efficiency, though still modest.
  • EPS at ₹1.77 provides earnings visibility.
  • DII holding increased (+0.93%), reflecting domestic institutional support.
  • Low debt-to-equity ratio (0.08) ensures financial stability.

Limitation

  • Stock trading well below both 50 DMA and 200 DMA indicates weak technicals.
  • Extremely high P/E (176) compared to industry average (39.7), making valuation expensive.
  • PEG ratio (3.72) suggests poor growth-to-valuation balance.

Company Negative News

  • FII holding decreased (-1.21%), showing reduced foreign investor confidence.
  • Quarterly PAT declined (₹15.3 Cr vs ₹28.9 Cr), reflecting margin pressure.
  • Quarterly profit variation (-59.2%) highlights earnings volatility.

Company Positive News

  • DII holding increased (+0.93%), showing strong domestic confidence.
  • EPS remains positive despite profit decline, supporting valuation comfort.

Industry

  • E-commerce and retail sector benefits from rising digital adoption and consumer demand.
  • Industry P/E at 39.7 indicates FIRSTCRY trades at a steep premium (P/E 176).

Conclusion

⚖️ FIRSTCRY is fundamentally promising with strong brand presence and low debt, but technically weak and overvalued relative to peers. Entry near ₹207–₹215 offers favorable risk-reward, while breakout above ₹322 is needed for bullish confirmation. Long-term investors should accumulate cautiously, while traders should wait for volume-backed reversal signals.

Would you like me to extend this into a peer benchmarking overlay with Nykaa, Zomato, and Delhivery so you can compare FIRSTCRY’s momentum against the broader e-commerce and retail sector rotation?

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