⚠ Disclaimer: This report is generated using AI tools and is for informational purposes only. It does not constitute investment advice. Please consult a registered financial advisor before making any investment decisions.

FIRSTCRY - IntraDay Trade Analysis with Live Signals

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Rating: 2.6

Last Updated Time : 20 Mar 26, 12:58 pm

IntraDay Trade Rating: 2.6

Stock Code FIRSTCRY Market Cap 10,961 Cr. Current Price 210 ₹ High / Low 439 ₹
Stock P/E 173 Book Value 118 ₹ Dividend Yield 0.00 % ROCE 2.33 %
ROE 1.17 % Face Value 2.00 ₹ DMA 50 244 ₹ DMA 200 321 ₹
Chg in FII Hold -1.21 % Chg in DII Hold 0.93 % PAT Qtr 15.3 Cr. PAT Prev Qtr 28.9 Cr.
RSI 35.2 MACD -9.60 Volume 10,18,034 Avg Vol 1Wk 25,22,961
Low price 207 ₹ High price 439 ₹ PEG Ratio 3.65 Debt to equity 0.08
52w Index 1.30 % Qtr Profit Var -59.2 % EPS 1.77 ₹ Industry PE 38.4

📊 Analysis: FIRSTCRY is trading at ₹210, well below its 50 DMA (₹244) and 200 DMA (₹321), reflecting bearish sentiment. RSI at 35.2 indicates weak momentum, while MACD at -9.60 confirms negative bias. Current volume (10,18,034) is significantly lower than the 1-week average (25,22,961), showing weak intraday participation. Fundamentals are weak with extremely high P/E and poor efficiency ratios, making intraday trading risky despite institutional support.

💰 Optimal Buy Price: ₹205–210 (near support zone)

📈 Profit-Taking Levels: ₹220–225 (short-term resistance)

📉 Stop-Loss: ₹200 (below support)

If Already Holding: Exit intraday if price fails to sustain above ₹215 or if momentum indicators remain weak. A bounce toward ₹220–225 can be used for profit booking, while a breakdown below ₹205 should trigger exit to protect capital.


✅ Positive

  • DII holding increased (+0.93%), showing domestic institutional support.
  • Debt-to-equity ratio at 0.08 ensures financial stability.
  • Book value of ₹118 provides some asset backing.

⚠️ Limitation

  • Extremely high P/E ratio (173) compared to industry average (38.4).
  • Weak ROCE (2.33%) and ROE (1.17%) highlight poor efficiency.
  • Volume significantly below average, limiting intraday momentum.
  • No dividend yield, reducing investor returns.

📉 Company Negative News

  • FII holding decreased (-1.21%), showing reduced foreign investor confidence.
  • Quarterly PAT declined from ₹28.9 Cr. to ₹15.3 Cr. (-59.2%).

📈 Company Positive News

  • DII holding increased (+0.93%), reflecting domestic institutional confidence.
  • EPS of ₹1.77 remains positive despite profit decline.

🏭 Industry

  • E-commerce and retail sector remains competitive but benefits from rising digital adoption.
  • Industry P/E at 38.4 shows sector is moderately valued compared to FIRSTCRY’s extreme valuation.

🔎 Conclusion

FIRSTCRY shows weak fundamentals and poor efficiency, with extremely high valuation and declining profits. Intraday trading is risky, suitable only for cautious trades near support zones with strict stop-loss discipline. Momentum indicators suggest limited upside unless volume improves significantly.

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