FIRSTCRY - IntraDay Trade Analysis with Live Signals

Last Updated Time : 20 Dec 25, 07:02 am

IntraDay Trade Rating: 2.9

📊 Analysis: FirstCry shows weak intraday potential today. Current price (₹297) is below both 50DMA (₹322) and 200DMA (₹381), indicating bearish bias. RSI at 43.6 suggests weak momentum, while MACD (-11.5) is negative, confirming downward pressure. Volume (21,62,175) is above weekly average (11,73,045), showing active participation but likely driven by selling. Fundamentals are weak with low ROCE (2.33%) and ROE (1.17%), while valuation is extremely stretched (P/E 181 vs industry PE 42.2). Despite strong quarterly PAT recovery, the stock is trading at only 5.08% of its 52-week high range, reflecting poor sentiment.

💹 Optimal Buy Price: Around ₹285–290 (near support zone).

🎯 Profit-Taking Levels: ₹305–315 (short-term resistance).

🛡️ Stop-Loss: ₹277 (recent low).

⏱️ If Already Holding: Consider exiting if price fails to sustain above ₹300 with RSI dropping below 42 or MACD staying negative. Exit near ₹305–315 if momentum improves; cut positions if price slips below ₹277 with rising volume.

Positive

• 📈 Quarterly PAT recovery (₹28.9 Cr. vs ₹3.18 Cr.).
• 💹 DII holding increased (+2.39%), showing domestic confidence.
• 📊 Strong trading volume above weekly average.

Limitation

• ⚠️ Extremely high P/E (181) vs industry PE (42.2).
• 📉 Weak ROCE (2.33%) and ROE (1.17%).
• ⚠️ PEG ratio (3.82) indicates overvaluation relative to growth.
• 📉 Trading at only 5.08% of 52-week high range.

Company Negative News

• 📉 FII holding reduced (-1.81%).

Company Positive News

• 📈 Quarterly profit surged (+346% variation).
• 💹 Domestic institutional investors added positions (+2.39%).

Industry

• 🏭 Industry PE at 42.2, much lower than FirstCry’s valuation (181).
• 📊 Retail/e-commerce sector supported by consumer demand but valuations remain sensitive.

Conclusion

⚖️ FirstCry is a weak intraday candidate today due to bearish technicals and stretched valuation. Buy near ₹285–290 only for short-term recovery trades, target ₹305–315, and protect downside at ₹277. If already holding, monitor RSI and MACD closely for exit signals. Strong profit recovery and DII support exist, but poor fundamentals and extreme valuation require strict risk management.

Would you like me to extend this into a peer benchmarking overlay against other e-commerce and retail players (like Nykaa, Zomato, Avenue Supermarts) to compare intraday strength?