FIRSTCRY - Investment Analysis
Last Updated Time : 02 Aug 25, 12:58 am
Back to Investment List📊 Investment Analysis: Brainbees Solutions Ltd (FIRSTCRY)
⭐ Investment Rating
2.6 A high-risk, early-stage retail tech play with weak fundamentals and negative profitability. Suitable only for speculative or turnaround investors.
📉 Long-Term Investment Potential
FirstCry operates in a promising niche—baby and kids’ products—but its financials currently paint a challenging picture
ROE (-4.07%) & ROCE (-0.40%): Negative returns indicate poor capital efficiency.
EPS (-₹3.67): Reflects consistent losses.
Dividend Yield (0.00%): No income generation for shareholders.
Debt-to-Equity (0.33): Moderate leverage, manageable but not ideal for a loss-making firm.
PEG Ratio: Not available due to negative earnings.
Quarterly Profit Decline (-19.6%): Worsening bottom line.
Despite strong brand recall and market presence, the company is yet to prove its profitability. Analysts have flagged concerns over cash flows, regulatory scrutiny, and valuation risks
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🎯 Ideal Entry Price Zone
Indicator Value
50 DMA ₹369
200 DMA ₹443
RSI 38.9 (approaching oversold)
MACD -3.63 (bearish)
Support Zone ₹325–₹345
Resistance ₹385–₹410
Suggested Entry Zone: ₹325–₹345 This range offers a technical cushion and aligns with oversold momentum indicators.
🧭 Exit Strategy / Holding Period
If you're already holding FIRSTCRY
Holding Period: Short to medium term (1–3 years), contingent on turnaround in profitability and regulatory clarity.
Exit Strategy
Partial Exit near ₹410–₹450 if price rebounds but losses persist.
Hold only if ROE turns positive and EBITDA margins improve consistently.
Reassess post Q2 FY26 results (expected August 29, 2025) for signs of margin expansion and revenue growth
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Would you like a breakdown of analyst price targets or a comparison with peers like Nykaa or Mamaearth?
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www.moneycontrol.com
2
www.financialexpress.com
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www.tradingview.com
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www.alphaspread.com
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