FIRSTCRY - Fundamental Analysis: Financial Health & Valuation
Back to ListFundamental Rating: 2.8
| Stock Code | FIRSTCRY | Market Cap | 12,488 Cr. | Current Price | 239 ₹ | High / Low | 439 ₹ |
| Stock P/E | 197 | Book Value | 118 ₹ | Dividend Yield | 0.00 % | ROCE | 2.33 % |
| ROE | 1.17 % | Face Value | 2.00 ₹ | DMA 50 | 243 ₹ | DMA 200 | 302 ₹ |
| Chg in FII Hold | -0.49 % | Chg in DII Hold | 1.70 % | PAT Qtr | 15.3 Cr. | PAT Prev Qtr | 28.9 Cr. |
| RSI | 48.7 | MACD | 3.64 | Volume | 10,68,661 | Avg Vol 1Wk | 11,62,904 |
| Low price | 207 ₹ | High price | 439 ₹ | PEG Ratio | 4.16 | Debt to equity | 0.08 |
| 52w Index | 13.9 % | Qtr Profit Var | -59.2 % | EPS | 1.77 ₹ | Industry PE | 38.0 |
📊 FirstCry (FIRSTCRY) shows weak fundamentals despite strong brand presence in the e-commerce retail space. ROCE at 2.33% and ROE at 1.17% highlight poor efficiency, while debt-to-equity at 0.08 reflects low leverage. EPS of 1.77 ₹ is very weak relative to market cap, limiting intrinsic value comfort. Valuations are extremely stretched with a P/E of 197 vs industry average of 38.0, and PEG ratio of 4.16 indicates expensive growth. Quarterly PAT declined sharply (15.3 Cr. vs 28.9 Cr., -59.2%), showing earnings volatility. Dividend yield is 0.00%, offering no income support. Overall, while the company benefits from strong domestic demand and institutional support, profitability and valuation risks remain significant.
💡 Entry Zone: 225–235 ₹ (near support levels below 50 DMA).
📈 Long-Term Holding Guidance: Risky for long-term investors due to poor efficiency and extreme valuations. Suitable only for speculative positions or short-term momentum trades. Avoid heavy accumulation until ROE/ROCE improve and valuations compress.
✅ Positive
- Low debt-to-equity ratio (0.08) ensures financial stability.
- DII holdings increased (+1.70%), showing domestic institutional support.
- MACD (3.64) and RSI (48.7) indicate neutral-to-positive momentum.
⚠️ Limitation
- Extremely high P/E (197) vs industry average (38.0).
- Weak ROCE (2.33%) and ROE (1.17%).
- PEG ratio of 4.16 suggests expensive growth.
- Dividend yield of 0.00% offers no income support.
- Quarterly PAT decline (-59.2%) reflects earnings volatility.
📉 Company Negative News
- Sharp decline in quarterly profits (28.9 Cr. → 15.3 Cr.).
- FII holdings decreased (-0.49%), reflecting reduced foreign investor confidence.
📈 Company Positive News
- DII holdings increased (+1.70%), showing domestic institutional support.
- Strong brand presence in e-commerce retail sector.
🏭 Industry
- E-commerce retail sector enjoys strong demand but faces intense competition.
- Industry P/E at 38.0 highlights moderate valuations compared to FirstCry’s extreme premium.
🔎 Conclusion
⚖️ FirstCry is fundamentally weak with poor efficiency metrics and extreme valuations. Entry near 225–235 ₹ offers a cautious accumulation zone for speculative investors. Long-term holding is risky unless profitability improves and valuations normalize. Current positioning is better suited for short-term momentum trades rather than long-term portfolios.