⚠ Disclaimer: This report is generated using AI tools and is for informational purposes only. It does not constitute investment advice. Please consult a registered financial advisor before making any investment decisions.
FIRSTCRY - Fundamental Analysis: Financial Health & Valuation
Back to ListFundamental Rating: 3.6
| Stock Code | FIRSTCRY | Market Cap | 11,161 Cr. | Current Price | 214 ₹ | High / Low | 439 ₹ |
| Stock P/E | 176 | Book Value | 118 ₹ | Dividend Yield | 0.00 % | ROCE | 2.33 % |
| ROE | 1.17 % | Face Value | 2.00 ₹ | DMA 50 | 246 ₹ | DMA 200 | 322 ₹ |
| Chg in FII Hold | -1.21 % | Chg in DII Hold | 0.93 % | PAT Qtr | 15.3 Cr. | PAT Prev Qtr | 28.9 Cr. |
| RSI | 37.6 | MACD | -9.65 | Volume | 14,12,207 | Avg Vol 1Wk | 25,13,524 |
| Low price | 207 ₹ | High price | 439 ₹ | PEG Ratio | 3.72 | Debt to equity | 0.08 |
| 52w Index | 2.87 % | Qtr Profit Var | -59.2 % | EPS | 1.77 ₹ | Industry PE | 39.7 |
📊 Financials
- Revenue Growth: PAT declined from 28.9 Cr. to 15.3 Cr. (-59.2% QoQ)
- Profit Margins: EPS at 1.77 ₹, very low relative to valuation
- Debt Ratios: Debt-to-Equity 0.08, low leverage
- Cash Flows: Supported by retail operations, but profitability weak
- Return Metrics: ROE 1.17%, ROCE 2.33% — poor efficiency
💹 Valuation
- P/E Ratio: 176 (extremely high vs Industry PE 39.7)
- P/B Ratio: ~5.5 (premium, reflects growth expectations)
- PEG Ratio: 3.72 (suggests overvaluation relative to growth)
- Intrinsic Value: Current price (214 ₹) below DMA 50 (246 ₹) & DMA 200 (322 ₹), showing technical weakness
🏢 Business Model & Competitive Advantage
- Leading e-commerce platform for baby and kids’ products
- Strong brand recognition and niche positioning
- Competitive advantage in specialized retail segment
- Weak profitability metrics limit overall health
📈 Entry Zone Recommendation
- Entry Zone: 200–215 ₹ (near support levels, RSI at 37.6)
- Long-Term Holding: Suitable only for high-risk investors betting on e-commerce growth; valuations are stretched
✅ Positive
- Low debt-to-equity ratio (0.08)
- DII holding increased (+0.93%)
- Strong brand presence in niche retail
⚠️ Limitation
- Extremely high P/E ratio (176)
- Weak ROE (1.17%) and ROCE (2.33%)
- Quarterly PAT declined significantly (-59.2%)
- Stock trading below DMA 50 & 200, showing weakness
📉 Company Negative News
- FII holding decreased (-1.21%)
- Quarterly profit decline
📈 Company Positive News
- DII holding increased (+0.93%)
- Strong brand recognition in kids’ retail
🏭 Industry
- E-commerce and retail industry growing steadily with digital adoption
- Industry PE at 39.7, FirstCry trades at a steep premium
🔎 Conclusion
FirstCry is a niche e-commerce player with strong brand recognition but weak profitability metrics. Valuations are extremely stretched with a P/E of 176 and PEG of 3.72, while ROE and ROCE remain poor. Entry around 200–215 ₹ may be considered for long-term investors with high risk appetite, but caution is advised due to earnings volatility and premium valuation.