SUNTV - IntraDay Trade Analysis with Live Signals
Back to ListIntraDay Trade Rating: 3.8
| Stock Code | SUNTV | Market Cap | 23,733 Cr. | Current Price | 602 ₹ | High / Low | 691 ₹ |
| Stock P/E | 14.7 | Book Value | 306 ₹ | Dividend Yield | 2.50 % | ROCE | 20.4 % |
| ROE | 15.7 % | Face Value | 5.00 ₹ | DMA 50 | 578 ₹ | DMA 200 | 583 ₹ |
| Chg in FII Hold | -0.24 % | Chg in DII Hold | 0.45 % | PAT Qtr | 320 Cr. | PAT Prev Qtr | 350 Cr. |
| RSI | 54.4 | MACD | -0.04 | Volume | 3,06,028 | Avg Vol 1Wk | 2,32,794 |
| Low price | 480 ₹ | High price | 691 ₹ | PEG Ratio | 4.77 | Debt to equity | 0.01 |
| 52w Index | 57.5 % | Qtr Profit Var | -7.94 % | EPS | 39.0 ₹ | Industry PE | 16.3 |
🔎 Analysis: SUNTV is trading at ₹602, above both its 50 DMA (₹578) and 200 DMA (₹583), showing short-term strength. RSI at 54.4 is neutral, while MACD (-0.04) is flat, indicating limited momentum. Volume is higher than the 1-week average, suggesting active participation. Intraday trade is possible with cautious entry and disciplined exits.
💰 Optimal Buy Price: ₹595–₹605 if price sustains above 50 DMA support.
📈 Profit Exit Levels: ₹620 (first target), ₹635 (second target near resistance).
📉 Stop-Loss: ₹590 to protect against downside risk.
⏱️ If Already Holding: Exit near ₹620 if momentum slows. Trail stop-loss below ₹595. Exit immediately if price breaks ₹590 with strong volume.
✅ Positive
- Strong ROCE at 20.4% and ROE at 15.7% indicate efficient capital usage.
- Dividend yield of 2.50% provides investor support.
- DII holdings increased (+0.45%), showing domestic investor confidence.
- Debt-to-equity ratio is very low (0.01), reflecting financial stability.
⚠️ Limitation
- PEG ratio of 4.77 suggests overvaluation relative to growth.
- Quarterly PAT declined (₹320 Cr vs ₹350 Cr), showing earnings pressure.
- MACD is flat, indicating lack of strong momentum for intraday trading.
- FII holdings decreased (-0.24%), reflecting reduced foreign confidence.
📉 Company Negative News
- Sequential decline in quarterly PAT highlights earnings weakness.
- Reduced foreign investor participation (FII holdings down).
📊 Company Positive News
- Strong ROCE and ROE support long-term fundamentals.
- Dividend yield of 2.50% adds stability for investors.
- DII inflows support domestic sentiment.
📺 Industry
- Media & entertainment sector average P/E is 16.3, slightly higher than SUNTV’s 14.7, making SUNTV relatively undervalued.
- Sector growth remains cyclical, influenced by advertising demand and subscription revenues.
📝 Conclusion
SUNTV shows short-term strength above its 50 and 200 DMA, supported by strong ROCE and dividend yield. However, declining PAT and flat momentum indicators limit upside. Intraday traders can consider entry near ₹595–₹605 with strict stop-loss at ₹590. Profit-taking should be quick at ₹620–₹635. Momentum is steady but not aggressive, so cautious trading is advised.
Would you like me to extend this into a peer benchmarking overlay with Zee Entertainment, Network18, and TV18 Broadcast? That way, you’ll see whether SUNTV’s intraday setup aligns with broader media sector momentum or diverges.