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HONASA - Technical Analysis with Chart Patterns & Indicators

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Rating: 3.5

Last Updated Time : 19 Mar 26, 08:56 pm

Technical Rating: 3.5

Stock Code HONASA Market Cap 9,145 Cr. Current Price 281 ₹ High / Low 334 ₹
Stock P/E 59.2 Book Value 38.8 ₹ Dividend Yield 0.00 % ROCE 7.44 %
ROE 5.51 % Face Value 10.0 ₹ DMA 50 287 ₹ DMA 200 287 ₹
Chg in FII Hold -0.88 % Chg in DII Hold -0.51 % PAT Qtr 51.7 Cr. PAT Prev Qtr 38.4 Cr.
RSI 46.5 MACD -4.90 Volume 34,19,453 Avg Vol 1Wk 10,63,743
Low price 190 ₹ High price 334 ₹ PEG Ratio 1.24 Debt to equity 0.09
52w Index 63.0 % Qtr Profit Var 109 % EPS 4.64 ₹ Industry PE 43.1

📊 Chart & Trend Analysis: HONASA is trading at ₹281, almost aligned with both its 50 DMA (₹287) and 200 DMA (₹287), reflecting consolidation. RSI at 46.5 indicates neutral momentum, while MACD at -4.90 confirms mild bearish crossover. Bollinger Bands show price near the mid-range, suggesting sideways movement. Volume is significantly above average, showing strong participation in recent sessions.

📈 Momentum Signals: Short-term momentum is weak, with MACD negative and RSI neutral. Consolidation is likely before a breakout attempt. Price action suggests sideways movement with mild bearish bias.

💹 Entry & Exit Zones:

- Optimal Entry: ₹275–₹285 (near support zone)

- Stop-Loss: ₹265 (below strong support)

- Exit Zone: ₹300–₹310 (near resistance)

- Major Resistance: ₹334 (recent high)

📉 Trend Status: The stock is consolidating with bearish bias, capped by moving averages and weak momentum indicators.


Positive

  • PEG ratio of 1.24 indicates fair valuation relative to growth.
  • Debt-to-equity ratio of 0.09 reflects low leverage.
  • Quarterly PAT improved to ₹51.7 Cr. from ₹38.4 Cr., showing earnings growth.
  • EPS of ₹4.64 reflects profitability despite sector challenges.

Limitation

  • High P/E of 59.2 compared to industry average (43.1), indicating expensive valuation.
  • Weak ROCE (7.44%) and ROE (5.51%) show limited efficiency.
  • Dividend yield of 0.00% offers no income to investors.

Company Negative News

  • Decline in FII holding (-0.88%) shows reduced foreign investor confidence.
  • DII holdings decreased (-0.51%), showing reduced domestic institutional support.

Company Positive News

  • Quarterly profit variation of 109% highlights strong operational improvement.
  • 52-week performance (+63.0%) indicates resilience despite recent weakness.

Industry

  • Consumer goods and personal care industry benefits from rising demand and brand-driven growth.
  • Industry PE at 43.1 highlights relatively cheaper peers compared to HONASA’s premium valuation.

Conclusion

⚖️ HONASA is technically consolidating with bearish bias, trading near both 50 DMA and 200 DMA. Traders may consider entry near ₹275–₹285 with strict stop-loss at ₹265, targeting ₹300–₹310 in the short term. Long-term investors should be cautious due to high valuations and modest efficiency metrics, waiting for sustained earnings growth before accumulation.

Would you like me to extend this into a peer benchmarking overlay (e.g., Dabur, Marico, Emami) so you can evaluate sector rotation opportunities alongside HONASA?

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